Experts In Hospitality
Identifying market opportunities, creating a new brand concept, planning your revenue optimization strategy, selecting and onboarding a suitable operator, developing profitable F&B concepts, finding appropriate market segments and typologies, planning your sales and marketing efforts - each of these is an opportunity in waiting. We can help you navigate the most successful course to success.
Our services
"A vision without a strategy remains an illusion.” Lee Bolma
1. Brand Strategy & Creative
Branding has been described as "what people say about you when you are not around". To cut through and create a differentiated and valuable brand you must control that narrative. From the creation of a strong brand and guest journey to the delivery of a full global sales and marketing strategy, we have the tools to help you succeed. We guide you through every step of the branding process
- Product development
- Market research
- Brand positioning
- Brand strategy
- Brand story
- Guest Journey Mapping
- Mystery Guest
- Guest experience
- Corporate Identity & naming
- Collaterals
- Brand Design systems
- Website
- Brochure
- Photography and Video
Spreading The Good Word
2. Marketing, PR & Communications
Bill Gates once said "If I was down to my last dollar, I would spend it on PR". Third-Party endorsement by trusted media is the best way to build confidence and trust in your brand. Our decades-long connections in the media across our region and throughout the world mean that we can get your message out when it matters most. . PR Strategy . Planning . Budgeting . Content Development . Editorial Pitching . News & Press Releases . Advertorial . Crisis Communications . Social media . Media Events . FAM Trips . Photography & Video
- PR Strategy
- Planning & budgeting
- Content Development
- Editorial Pitching
- News & Press Release
- Advertorial
- Crisis Communications
- Social Media & Media Event
- Fam Trips
- Photography & Video
go to market
3. Sales Consultancy & GSA
We have built and run effective sales and marketing teams for the best in the business. We have shown increases in ARR from $70 to over $250 within 3 years by applying strategic brand application, creative sales and marketing strategies and flawless execution right through the guest journey. From brand strategy and design right through go-to-market sales and marketing strategies, we can help you to create and execute winning programs to take your business to the next level.
- Market research
- Properties positioning
- Setting up sales strategy
- Represent your biz in both local & international markets.
- Sales calls and activities
- Networking opportunities
- Trade shows under Bamboo Flute or properties.
- Sales visits with properties.
- Negotiating on properties behalf for brochures
- Monthly reporting
- Media Trips
Plan, measure and optimize
4. Budget, Revenue Management & Industry Technology
Maximizing revenue doesn't happen by accident. The right product to the right customer in the right place at the right time. Revenue management revolves around measurement of what customers from different segments are willing to pay, and this can only be done by measuring and monitoring the supply and demand of your hotel rooms. We can help you to: Understand the changing demands of the market, understand and benchmark against your competitors, understand & optimise your product value, support and implement market-access technologies
- Competitive analysis
- Market research
- Revenue stream
- Rate strategy & Yield Management
- Distribution of the properties in different platforms
- Revenue reports & Analysis
- Distribution platforms including channel management.
- Connectivity
- Booking engine consultancy
- PMS consultancy
get ready, get set, go!
5. Hotels & Resorts' opening or launching
The launch of a property is a critical moment, and it is essential to get it absolutely right. Your teams are new and your systems and training are just bedding in, but you are on show to the world. Investors, the media, the Trade, key influencers and top buyers are watching closely to see what you have to offer. We can help to coordinate all the moving parts and deliver an impactful and memorable launch.
- Critical path planning
- Budget and timing
- PR & Media Management
- Trade Engagement
- Advertising & Social Media
- Event planning and delivery
- FAM trips and media events
- KOL’s
- Photography & Video
access a new and dynamic market
6. Representation for Incoming & outgoing business
We are based at the epicenter of the fastest growing and most dynamic tourism markets in the world. We are connected to the tourism ecosystem at every level as a result of more than 30 years in the business. Vietnam's success story is extraordinary by any measure, and now represents one of the fastest-growing affluent middle-class consumer bases in the world. Bamboo Flute can help you to access this market, whether on the inbound or outbound side and support your brand to deliver the highest standards of sales, marketing, branding, and representation services at the most important market touchpoints.
- Direct Sales & Reservations
- Sales visits, contracting
- Trade Show Marketing
- Trade events, presentations & FAM trips
- Market segmentation
- Strategic alliances
- Key Account Management
Differentiate to succeed
7. Concept Consultancy - Hotels & Resorts, F&B, Wellness
To stand out in an increasingly crowded marketplace you need a strong, differentiated, relevant and powerful concept. We help you define the best spaces to play in, innovative concepts to explore and develop, new audiences to surprise and delight. We have developed concepts for hospitality chains, boutique resorts, classy F&B outlets and holistic wellness retreats. We can help you find your voice, build your brand concept and deliver a finished product to market.
What's best for your property?
8. Operator Selection
As an owner/investor, a major challenge is to find the right balance between cost of investment in management contracts and benefits derived from the operator. We take a pragmatic, owner-side view and help to analyse the pros and cons of self management, franchising and full service management contracts.